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Artwork Guidelines & Templates for CD/DVD Printing and Paper Parts

There are sites with guidelines on how to lay out your artwork ready for printing onto a CD/DVD. These guidelines show you what the maximum and minimum print areas for CD’s, DVD’s, CD Booklets, CD rear inlays, DVD sleeves and Card Wallets.

The main things to look out for when you are creating artwork, is making sure it all fits according to the printers specifications. The standard size of a CD is 120mm x 120mm. You need to take into account that the disc has a centre-hole. Also, around the edges of the disc, there is a 1.5mm sliver outer rim, which needs to be taken into account. There is a tendency to put text on the design, which follows the circular rim of the disc. Be careful, as this may not print, which means you would have to reduce the size of the design.

CD Booklets – a couple of factors to bear in mind when creating CD booklets. As CD booklets tend to be inserted inside the cover of standard jewel cases, depending on the thickness of the paper used, the limit is about 28 pages. Otherwise, the booklet will not fit. You also have to allow bleed around the edges, as any text that is position near the edges, may be chopped off in the trimming/finishing process!

Rear inlays or tray liners – These are a little tricky, as you have a perforated spine to contend with. This wraps around the spine of the CD jewel case. This is why it is vital to follow any guidelines and use templates (see “Where to find templates”).

Where to find a CD or DVD Templates and Guidelines?

A lot of CD duplication companies display on their websites, how to layout your artwork. Some of them are downloadable for free. However, some require you to leave your details or register before you can use their templates. Other places to find out more about supplying print-ready artwork are local libraries, art and design colleges or your local printers.

Some have templates where you can just import your image or design onto. This will indicate whether you have the correct dimensions. There are PDFs available to download so that you can check you have laid out the artwork correctly. They will indicate how much bleed you will need to add to your design.

Dimensions for CD/DVD printing areas and Paper Parts

  • 1 / 2 page Jewel Case Insert – Flat Size = 120mm x 240mm
  • 4 Page Jewel Case Booklet – Flat Size = 125mm x 250mm
  • Jewel Case Back Tray Liner – Flat Size = 118mm x 151mm (Spine = 6.5mm)
  • CD/DVD on-body print = 122mm x 122xx (Centre hole 21mm)
  • Choosing the right company to produce your CDs and DVDs

    When looking to produce CDs or DVDs, regardless of the quantity you require, it is very important to choose a company that has the right type of equipment, which also guarantees high quality and exceptional service.

    First of all, when choosing the right supplier it is important to understand the difference between CD duplication and replication. Both processes offer very similar end product, however, from a technical point of view, they are very different. The choice is mainly determined by the quantity of discs you need to produce. If you need to have done anything between 1 and 1000 copies of a disc, duplication is the best method of doing this. It is a process where data from a CD/DVD is copied and burned onto the surface of a recordable disc. However, if you need more than 1000 copies then the replication is the better choice. The replication process uses glass master copy to stamp data onto discs.

    Secondly, when choosing CD/DVD company, you should make sure they can fulfil your requirements from start to finish, at the right price for you.
    Most of the time, CDs and DVDs are accompanied by various packaging and suitable paper parts, such as covers, inserts, inlays etc. Ideally, you should try to find a supplied that can do all these under one roof. This way you will save time and money, cutting out the “middle man”. You will also receive valuable advice when choosing the right, most cost effective way of presenting your product.
    It would be a bonus to find a supplier that can also do CD and packaging design along with the CD/DVD printing etc. Again, this would avoid the need to find a graphic designer separately to do the artwork for you.

    All in all, it is best to keep the whole production process under one roof using one company.

    Happy searching!

    What is a Master disc?

    A Master disc is a disc that is supplied to a duplication or replication house for the information to be copied on to blank discs as many times as required. Whether it is audio, software, a presentation or videos. This disc is used as the “master” copy. It is loaded onto the CD/DVD duplication towers, which burns whatever is on the disc its hard drive. It then uses that data on the hard drive and duplicates onto blank media (discs).

    A glass master, which is also known as a “stamper” is utilised to stamp all of the data pits into a CD or DVD – this process is called replication. It’s called a “glass master” because a circular block of glass is used, in which the data is pressed onto a special chemical coating. This glass block is actually bigger than normal size CD – 240mm in diameter and 6mm thick. The reason for this is because the discs need to be handled in a way so that the sensitive data area is not scathed or damaged. Even minuscule scratches or scathes can affect the quality of the discs to prevent this the glass master is polished until it’s perfectly smooth.

    The milieu in which the glass mastering process is performed in has to be of the highest and cleanest quality. The room itself is a “Class 100” clean room (this is up to 12 times cleaner than an operating theatre). This room is designed not to allow more than 100 particles per cubic foot of air. Your typical working surrounding or office building consists from 500,000 to 1,000,000 per cubic foot of air – very interesting I hear you say! The main particles that can affect the quality of the glass master are dust, pollen and smoke particles.

    The replication process takes a lot longer to complete than the duplication process. It is a cheaper but re-assuring method of copying discs. The duplication, although quicker, is dearer and not as quality assured as the replication process.

    Some people like to email or upload data to duplication or replication houses for it then to be created as a master. I would strongly recommend against this as there is potential for the data to be corrupted during transfer. This may not be picked up until it gets to the end user. The duplication/replication house will then be held responsible for faulty data.

    When dealing with audio masters you will find that production/record companies prefer to finance the creation of masters. This then becomes the property of the record companies. They tend to have an interest in building their catalogue of albums. They even go as far as not taking on independent artists if they have financed the creation of their master themselves. This deal between the artist and the Production Company is called a “spec” deal.

    HOW WILL MY CD ARTWORK LOOK WHEN IT IS PRINTED

    You have spent hours on your design shown it to friends printed it out on your desktop laser inkjet printer, you love the colour and have chosen the perfect typeface for all your text. How can you be sure what you get back from the CD Duplication Company will be the same as what you see now.

    Unfortunately you cant, unless you go to the expense of asking for a proof of your job before running the whole job. Everything is usually a last minute rush and time may not allow for a proof to be produced but there are things you can do at the design stage to minimise the risks.

    Fortunately for you, many digital printers and CD duplication houses using digital technology can relatively quickly and inexpensively produce proofs of your work for you. A digital proof will be exactly the same as the finished item and gives you the chance to have one final check that everything is as you want it.

    With modern digital technologies such as the HP Indigo digital press printers are able to print just one copy of your job prior the printing the whole quantity, without too much difficulty. This gives you peace of mind before you commit to the whole print run.

    If you do not want a proof there are certain steps that you can take to minimise the risks. Always include with your artwork files a copy of any fonts you have used, most professional design programs have a function for doing this very simply. You might imagine that a font like Helvetica or your computer would be the same as the Helvetica on the CD duplicators computer. Unfortunately, these days one version of Helvetica does not have to be identical to another.

    When you submit your artwork without the fonts attached, the computers at your CD duplication company will substitute their own version of the font for yours. This can result in text re-flow, making lines of text fall of the page. Not a pretty sight.

    Before you submit your CD artwork for duplication or printing you should also ensure all images are in CMYK format and not RGB format. Otherwise when your CD duplication company converts these images the colours will change and may no longer look as you expect them to.

    Difficulties can occur if you have used spot or pantone colours in your design. A litho press will be able to use ink that exactly matches your specified colour; however, the digital process will re-create this colour by mixing the CMYK colours. Though the pantone matching technology of modern digital presses is very advanced this may not provide an exact match.

    HOW TO ENSURE YOUR IMAGES PRINT IN THE CORRECT COLOURS WILL MY IMAGES LOOK AS THEY DO ON THE COMPUTER SCREEN

    Before you submit your carefully crafted artwork for the label for the CD printing or DVD printing you are about to have duplicated, or the design for the CD inlay, backing card or booklet – here are a few tips to consider.

    If you have included images that are in the RGB format they may look very different when printed on your CD label than they do on your computer screen. Maybe you RGB picture is showing green grass and a blue sky on a summer’s day, you wont be happy if the finished CD’s or DVD’s come back looking more like a brownish autumn day completely destroying the summers day image you had so painstakingly created.

    This can happen if you do not format your file correctly before submitting it for printing to your chosen CD duplication company. When the printer prepares the artwork file for printing their pre-press computers will RIP the file, converting it into a language that the printers can understand. As part of this process your RGB colours are converted into CMYK colours.

    Computer monitors use RBG colours making up the image on the screen by mixing red green and blue light, black being created by the absence of light. In printing the colours are made by mixing inks of different colours, CMYK, cyan, magenta, yellow and black, white being created by the absence of colour on the white paper.

    Unless you embed a colour profile in your artwork the printer does not know how to make this conversion and has to use an average colour setting, the result can be very different than expected.

    The answer is for you to convert the images yourself before you insert them into your CD or DVD artwork. This can be done easily in a program such as Adobe Photoshop. If the result once converted is not to your liking you can adjust the colours before using the image.

    It is for this reason that many CD duplication companies will not accept artwork with RGB images. They want you to be happy with the result after it is printed and prefer to point out the potential problem before duplicating your CD’s or DVD’s.

    How to Make you DVDs Stay In Good Shape

    There are several ways of making sure your DVDs remain useable for DVD copying, DVD duplication and DVD printing. Some we already know such as, handling the disc by the edges. Always keep it dust free by putting it back in its case or sleeve. The data side always needs to be kept away from any oil based substances, fingerprints or anything that can leave a residue. Most importantly, keep DVDs away from constant sunlight, heat and anything that could scratch them. However, unlike the old VHS cassettes, magnetic signals and strong electrical fields can not affect discs. These do affect videotapes, credit cards or floppy discs.

    DVDs will get worn/dirty after time and there are products to clean discs. There are plenty of cleaning kits you can find online. However, soap and water can do the trick or rubbing in alcohol. Remember, anything acidic or corrosive should not be used. You should use a lint-free cloth and very gently wipe the data side of the DVD. A light brushing motion starting from the hub/centre of the disc, rubbing outwards.

    As with CDs, it’s not the data on the DVD that gets scratched from use or neglect but the plastic outer coating that protects the data. Therefore, the scratch dissects the path, which the laser must travel in order to be read. To repair these scratches on the plastic, you can fill the scratches or rub them down with optical material. As mentioned earlier, there are plenty of cleaning/repairing kits online that one can use for this. Or even your regular toothpaste will sort it out!

    What Is Correct File Format & Artwork Specification to use?

    There are several different file formats/programs you can supply your artwork for printing in when doing CD Printing or DVD Printing. I would like to just touch on a few most commonly used. Nearly all printers accept high resolution PDFs. You can use Adobe Acrobat to create a PDF file from your artwork. Remember to embed the fonts too!

    The most commonly acceptable native file formats accepted are:

    • Quark Express
    • Adobe Illustrator
    • Adobe InDesign
    • Coreldraw

    If you have photos or images to print then the following formats best suit these:

    • TIFF (.tif)
    • Adobe Photoshop (.psd)
    • Illustrator EPS (.eps)
    • Windows Bitmaps (.bmp)
    • Corel Photo-Paint (.cpt)
    • JPEG (.jpg)

    It is strongly recommend that artwork should not be solely created in Photoshop. This program is ideal for altering photos and adding effects to images. Publisher and Word are also programs to avoid creating artwork in. If you do supply artwork in these formats, prepare to be charged for converting them into print-ready artwork. Establishments will charge for time spent. Therefore, do it yourself!

    Your files should also be created in CMYK (Cyan, Magenta, Yellow & Black) and at 300dpi resolution - as quality is important! Anything less than 300dpi will result in poor quality print. Remember that printers/presses can only print from artwork supplied.

    Most print companies will have templates or guidelines to adhere to when designing specific artwork. These range from simple flyers, postcards, and posters to more complex manuals, DVD booklets, CD inlays & cover as well as CD or DVD labels. I will go into more detail about these at a later stage.

    Also, other tips to look out for when supplying artwork for print are insufficient bleeds or safety margins. Bleed is extending any colour, image, photo or design past the cut line. Bleed also helps printers with a margin of error when trimming. Normally, it’s acceptable to add 2mm of bleed to your designs/layouts. The opposite of bleeds is safety margin. Placing an important header/title or image/photo right next to this crop line, then you risk it being slightly cut off. The recommendation is that you allow for 3mm inside the crop marks.

    CD Maintenance – How to make sure you CD stays in good shape

    As we all know CDs & DVDs are prone to scratching, marking, cracking & breaking.

    If you leave discs out near your PC or stereo, dust will settle or the data side will get scratched or marked. Now the best ways to prevent this happening are simple. They may sound straight forward but you’ll be surprised how many times CDs & DVDs are not protected properly. Following these simple steps will ensure you can use your CD’s and DVD’s for dvd copying and
    cd copying for years to come.

    Keep your CDs in there Jewel Cases. If not there are PVC wallets which act as ample protection or Card Wallets. For you DVDs you must keep them in their DVD boxes or, as previously mentioned, PVC Wallets and Card wallets will do.

    If your CD or DVD gets scratched, you may think that it’s damaged forever……..Wrong! The scratching on the surface of the disc simply fools the laser and makes it skip. Or, if you’re player has difficulty in loading the data, it’s due the surface being scratched and unable to read the digital data below.

    However, do not panic! There are plenty of repair kits around to eliminate this problem and allow you to perfrom that all important cd copying or dvd copying. If you’ve thought you’ve lost a CD forever due to mark or scratch, think again!

    These repair kits are a compound mixture of polish, which are specially designed for plastic (which discs are made up of). The mixture interacts with the polymer and allows the polish to get to work on the scratch. This polish will remove the majority of the disc that has been damaged and restore the music/data back to full playability.

    Therefore, you revive your discs using these kits. However, I suggest you look after your CD or DVD by putting them back into their Jewel Case, DVD box, PVC Wallet or Card Wallet. Keep them in a dust-free environment or storage case.

    Keep your discs playing longer…

    When you remove your discs from their CD Jewel Cases or DVD box then you risk the centre-hub cracking or breaking. This will lead to disc failures. Especially for console playing or DVD films. Having looked around for a remedy to this common problem, we have found a solution…

    It’s in the form of a metal reinforced centre-hub. It’s easy to attach and will reduce the stress that is normally applied when removing CDs or DVDs from Jewel Cases or DVD Boxes. This will prevent the discs from cracking at the centre. “Hurray!” I hear you say.

    New Disc Technologies

    When talking about the future of CD duplication, DVD copying or just disc technologies in general, currently only one thing springs to mind…Blu-ray.

    The name “Blue-ray comes from the colour of the laser used to read and write this type of discs i.e. blue-violet.

    The Blue-ray discs can hold more data than a DVD because of its short wavelength (405nm). A DVD, which uses a red laser, has a wavelength of 650 nm.

    As we know a whole DVD can hold up to 4.7 GB of data. One layer of a blue-ray disc can hold 25 GB. Dual layer Blue-ray discs can hold 50 GB. So, this gives you an idea of how far the technology has increased from our day-today DVD disc – a very long way.

    It was a collection of several companies who specialise in; consumer electronics, computer hardware and motion picture production – that developed the Blue-ray disc. They are now known as the Blue-ray Disc Association.

    Currently only HD DVD is competing with Blue-ray to be the leading carrier for high-definition content to consumers.

    You will find Blue-ray technology in some of the latest game consoles available today e.g. Sony Playstation 3 and the Xbox 360

    The Use of CD’s and their future?

    CD’s initially started off as music on discs or audio format in the mid-to-late 1980’s. CD-R’s (R means recordable) then became popular when being produced cheaply. CD ROM’s (ROM means Read Only Memory) then shortly followed to provide data discs for computers which can not be written on.

    CD-Rs – written to once only. This obviously didn’t help if you had made a mistake in creating your CD and was a waste of a disc, which was expensive back in those days. Unlike a cassette, where you could record over and over (do you know anyone who still owns a cassette these days?). Therefore, the CD-RW (CD-Rewritable) was created which means you could write over the data several times. The discovery of CD duplication and CD copying has also helped to keep the compact disc alive.

    CDs today are used in all sorts of industries today. Obviously, the music industry is the main source of most of the discs we have around the house. However, over the past 5 years, CDs have become an essential tool for marketing, selling, promoting, learning, informing and many, many more. Examples are:

  • Promotional CDs – marketing companies use them as handy aids to distribute either by post, or to hand them out at conferences
  • Music/Audio – Artists use them to record albums and also use as language learning aids.
  • Training – You can put a whole training manual onto 1 CD which is far cheaper to produce and much easier to send.
  • Software – This is the most used second to music.
  • These are but just a few uses for CDs.

    We all receive CDs in the post as part of product recognition or sales. Newspapers give us freebies with either music or software. CD printing has allowed these forms of marketing to be customized to improve the effectiveness of the overall campaigns. At the moment the demand for CDs is on the increase and looks to remain that way for the next few years anyway. However, just as it’s predecessor, the cassette, the CD may be superseded by the USB stick.

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