Archive for February, 2008

HOW WILL MY CD ARTWORK LOOK WHEN IT IS PRINTED

You have spent hours on your design shown it to friends printed it out on your desktop laser inkjet printer, you love the colour and have chosen the perfect typeface for all your text. How can you be sure what you get back from the CD Duplication Company will be the same as what you see now.

Unfortunately you cant, unless you go to the expense of asking for a proof of your job before running the whole job. Everything is usually a last minute rush and time may not allow for a proof to be produced but there are things you can do at the design stage to minimise the risks.

Fortunately for you, many digital printers and CD duplication houses using digital technology can relatively quickly and inexpensively produce proofs of your work for you. A digital proof will be exactly the same as the finished item and gives you the chance to have one final check that everything is as you want it.

With modern digital technologies such as the HP Indigo digital press printers are able to print just one copy of your job prior the printing the whole quantity, without too much difficulty. This gives you peace of mind before you commit to the whole print run.

If you do not want a proof there are certain steps that you can take to minimise the risks. Always include with your artwork files a copy of any fonts you have used, most professional design programs have a function for doing this very simply. You might imagine that a font like Helvetica or your computer would be the same as the Helvetica on the CD duplicators computer. Unfortunately, these days one version of Helvetica does not have to be identical to another.

When you submit your artwork without the fonts attached, the computers at your CD duplication company will substitute their own version of the font for yours. This can result in text re-flow, making lines of text fall of the page. Not a pretty sight.

Before you submit your CD artwork for duplication or printing you should also ensure all images are in CMYK format and not RGB format. Otherwise when your CD duplication company converts these images the colours will change and may no longer look as you expect them to.

Difficulties can occur if you have used spot or pantone colours in your design. A litho press will be able to use ink that exactly matches your specified colour; however, the digital process will re-create this colour by mixing the CMYK colours. Though the pantone matching technology of modern digital presses is very advanced this may not provide an exact match.

HOW TO ENSURE YOUR IMAGES PRINT IN THE CORRECT COLOURS WILL MY IMAGES LOOK AS THEY DO ON THE COMPUTER SCREEN

Before you submit your carefully crafted artwork for the label for the CD printing or DVD printing you are about to have duplicated, or the design for the CD inlay, backing card or booklet – here are a few tips to consider.

If you have included images that are in the RGB format they may look very different when printed on your CD label than they do on your computer screen. Maybe you RGB picture is showing green grass and a blue sky on a summer’s day, you wont be happy if the finished CD’s or DVD’s come back looking more like a brownish autumn day completely destroying the summers day image you had so painstakingly created.

This can happen if you do not format your file correctly before submitting it for printing to your chosen CD duplication company. When the printer prepares the artwork file for printing their pre-press computers will RIP the file, converting it into a language that the printers can understand. As part of this process your RGB colours are converted into CMYK colours.

Computer monitors use RBG colours making up the image on the screen by mixing red green and blue light, black being created by the absence of light. In printing the colours are made by mixing inks of different colours, CMYK, cyan, magenta, yellow and black, white being created by the absence of colour on the white paper.

Unless you embed a colour profile in your artwork the printer does not know how to make this conversion and has to use an average colour setting, the result can be very different than expected.

The answer is for you to convert the images yourself before you insert them into your CD or DVD artwork. This can be done easily in a program such as Adobe Photoshop. If the result once converted is not to your liking you can adjust the colours before using the image.

It is for this reason that many CD duplication companies will not accept artwork with RGB images. They want you to be happy with the result after it is printed and prefer to point out the potential problem before duplicating your CD’s or DVD’s.